BASICS OF SALES

To be successful in any type of sales endeavor you must constantly know where to go to get your business, how to maintain it, and most importantly how to increase it if it falls short due to unforeseen circumstances. There will be instances when you must get new business to make your money. How do you increase your sales dollars aside from your company increasing prices,or introducing new items.(Refer to blog dated July 8th)

Put these approaches into action:
1-Increase the number of calls to existing customers(Refer to blog dated June 24th)
If you make a sale on every fifth call then adding two additional calls a day for a total of ten new calls a week should theoretically give you two new sales a week
2- Frequency of calls to existing customers puts you in front of them more which leads to additional business by your presence alone.
3- Increase your base. New customers gain you more business.

Sell more per call.
Let your time before the customer be more productive. Practice your skills, hone them and increase the number of units sold.

Sell those items which are of greater value to to the customer.
More value means higher priced items. The customer gets better quality, you get a higher priced sale.

Sell the whole enchilada.
Sell all your products that are of use to the customer not just what they asked for or came in for. Selling a printing cartridge, also sell the paper,pencils etc. that goes along with that purchase.

Close better,Close better.
Practice your closing skills. No sale is complete until you close it. The close is what everything in the sale leads up to. Closing, hands down is the most important part of the sale and will be handled in future blogs.

Closing is what brings in the money to let the company exist and you to subsist.

Thank You
Joe D'Ambra
www.basicsofsales.com
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