BASICS OF SALES

Fashion is a language of signs, a non verbal system of communication, that by Alison Lure the author of The Language of Clothes. She also adds that the vocabulary of dress includes not only your clothing but also accessories, hair styles, jewelry and other “ body decoration.”

Your personal appearance is the first thing a prospect notices about you. You only get one time to make a first impression. There are no do overs regarding this. Your entire appearance is what the customer takes into account and, make no mistake it is noticed.

Dress for success author John Malloy,provides these dress rules for success.
If you are able dress affluently.
Dress more conservatively than your prospects.
Always be clean. (Yes that is what he said, evidently it was necessary to mention it)
Never wear anything that identifies a personal belief.
Dress at least as well as the people you are selling.

How's this for a dress code. Be well groomed. Clothes pressed and stain free. Shoes shined and hair neat. If this sounds overstated think about this, how many people have you observed who wore expensive clothes but looked as if they got dressed in the dark. Be particularly cognizant of your shoes. It seems some people are of the impression that shoes are not part of their attire. Make sure they are shined and in good condition.

In general, navy blue signifies authority, brown a lack of sophistication. Black demonstrates almost too much power; red calls the attention to the wearer more than the content of what he or she is saying. That according to Jay Conrad Levinson “Guerrilla Marketing.”

The first presentation you make before your presentation to your prospect is your personal presentation. Let it work for you. Your appearance should be pleasing to the customer without attracting much notice or attention. Although the customer notices the way you present yourself it should not in any way detract from the message you are there to deliver. Anything that takes the customers' attention away from what you are saying is not a welcomed distraction.

Thank You
Joe D'Ambra
www.basicsofsales.com
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