BASICS OF SALES

The three by five index card is still the most cost effective, and efficient tool you can use to list information regarding your cold calls. Regardless of all the electronic and mechanical gadgets available, the three by five card is still rated the best. What goes on this miraculous card that fits in your jacket pocket or handbag? It is a goldmine of information that is easily accessible and easily written. The wealth of information it makes available to you so instantaneously is what makes it so valuable.

The Set Up:

Company Name
Date
Address
Phone
E-Mail
The persons contacted
The key person you need to see
A description of what occurred.

Perhaps you left samples or literature. Perhaps you found out something pertinent like the best time to callback, when vacations start, coffee break times or other important information that will help you use your time more judiciously.
Note any impressions about the office and it's personnel. Sometimes just observing your surroundings can be of benefit to you. Write down any observations that you think will be of help in the future. Make bullet points. Be succinct, be brief. Learn how to write just the meat of what occurred and what you think you need for the future.

Follow Up Information:

Date to call back. Best time.
Anything you need to bring or do.

The next time you call on the account continue on the same card. Start with the new date.

New Date:
Write down any additional information. Do this each and every time you visit the account.

This simple easy to use system eliminates the need for memory, and provides you with the organizational data you need to keep track of your accounts.
You now have in your possession a list of prospects who deserve further attention, how to contact them, what occurred, and what you need to do to turn them into customers.

Thank you
Joe D'Ambra
www.basicsofsales.com
Sales Blogs offering sales tips.
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