Talking to your satisfied customers is a great way to get ideas and information that can be extremely useful. To take advantage of this excellent resource to the limit make sure you call on your users with regularity or as need dictates.
Calling on users every few weeks is a good way to find out what people who are actually using your products thinks of them. You can gain a great deal of information from this practice that will be of immeasurable benefit to you.
A- First and foremost satisfied customers are a great source of testimonials for the present and future. Try to get satisfied customers to talk directly to prospects to make your job easier. This is a most valuable selling tool and a great resource to tap.
B- Calling on users gains you good will with those customers because they feel you are still cognizant of them and have their best interests at heart. Another positive point is that while you are with them you can pass on comments of other satisfied users to them and perhaps gain more good will.
C- Sometimes you can find applications customers are using for your product that even your company did not envision.
Satisfied customers are one of the best selling tools you can avail yourself of, and sometimes one of the last things salespeople think of using.
Talking to satisfied customers is a great source of testimonials to help you with new prospects; and a great way to show the satisfied customer you are aware of them, value them, and have them in mind constantly.
Thank you
Joe D'Ambra
www.basicsofsales.com
Sales blogs offering sales tips.
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