BASICS OF SALES

To approach sales with any idea of success the salesperson must somehow learn that in selling there is a solution to every problem, if it can be found. Now, not all salespeople can find that solution, and no salesperson has ever succeeded in finding that solution without persistence. The attitude of the salesperson should be that a solution exits even if it can not be found by him.

Sometimes the solution may not be evident, or it may take too much time or may not be worth the effort but it does exist. The salesperson must measure whether the time and effort expanded is worth the return he will get from persisting in this effort.

All superiors know salespeople who seem to have a habit of finding solutions to obstacles. These salespersons accomplish their objectives largely because they are tenacious and stay with the problem until a solution is found. They do not accept defeat. The quality they possess is persistence. They have learned through prior experiences that if problems are to be solved they must go the additional yard and put in a great deal of extra brain sweat.

Persistence is the difference between accepting defeat and success. The key is to realize when that persistence must be practiced and if the end justifies the effort put in to obtain the result.

Thank you
Joe D'Ambra
www.basicsofsales.com
Sales blogs offering sales tips

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