If you are to succeed in selling a product during a presentation you must exercise skill in presenting that product. That is how you build up confidence in the prospect that you know what you are saying and doing. He will perceive this immediately. The prospect can visualize the qualities of the product by the way you operate it. Make sure you are proficient in the way your fingers move around both with and on the product.
Avoid unnecessary operation and handling. It can relay a sense of being unfamiliar and untrained regarding the product. It can also impart a feeling to the prospect that you do not know what you are doing. Right off the bat this is not what you want to impart.
Practice using your product on the prospect's own applications if that is possible. Nothing makes more of a connection with the prospect as seeing his own applications being performed.
As with anything in selling, practice until you are smooth and proficient in your presentation. Nothing is worse than stumbling and bumbling in front of a customer. Remember practice leads to confidence and confidence to success. Just think of the amount of times someone has explained and shown you something. Think of how they relayed it to you and your perception of what was presented. If you believed in them they were successful, if not you were left wanting
.
So try the following:
Show skill in handling your product during your presentation:
1-Exercise skill in presenting the product.
2-Avoid unnecessary operation or handling
3-Try to practice your presentation on the prospects own applications.
4-Practice using your product until you feel you are proficient in it's use.
Thank you
Joe D'Ambra
www.basicsofsales.com
Sales blogs offering sales tips
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