Sometimes the most obvious of things in life are those things that we forget or abuse. We pay so much attention to so many things that we oft times abuse the basics things we are trying to accomplish. How about this simple function we all take for granted “How We Greet The Customer”.
When you ask a prospect their name you are showing them you care about them not only as a prospect but as a person. The most important thing a salesperson can do when greeting a customer or prospect is to be cordial. Cordial. Not overly familiar, not funny. Cordial.....You can never go wrong by being; and acting cordial.
Smile when greeting them. Smile enough to show your sincerity. Look them directly in the eye and use their name if you know it. If you do not know their name just give them a pleasant hello, and once you learn their name during the conversation use it appropriately and always when you are saying goodbye.
Smile
Look them directly in the eye
Use their name
Impart to them the feeling that they are the most important customer ever. People enjoy doing business with people they like, it is human nature. It costs nothing to be polite and businesslike, but the rewards gained are immeasurable.
If you smile, look directly into the customer's eyes and say their name when greeting them, now you have taken the necessary steps for a more cordial interview. Even the most cynical of people can not resist noticing the attempt you are making to make their experience with you a pleasurable one.
Thank you
Joe D'Ambra
www.basicsofsales.com
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